why aveda?

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility — not just in the world of beauty, but around the world.”
-- Horst M. Rechelbacher, Founder, Aveda

Aveda is committed to continuous improvement within the Aveda network. Read more about Aveda's environmental sustainability policy.

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